The trend is undeniable. Overall web access is moving mobile. More and more people, particularly young people, are using their phones as their only access to the web and email. Which means if you’re sending them surveys, they’re seeing them on their phone. Whether or not your survey are designed for phones, that’s where they’re being seen. Take a look these two examples. On the left, from, ahem, a well known survey provider. The typical survey designed to be viewed on a typical web browser. On a PC. Do you want your respondents to see that? Do you want your client to see that? On the right from, ahem, us.
On a phone, web surveys just break down. Matrixes? Forget about it. Even simple lists and survey controls are hard enough to use that abandonment rates are skyrocketing. Have you checked your metrics lately? Most survey providers let you know what devices your surveys are being viewed on. Notice a lot of mobile views? Notice a lot of mobile completes? I didn’t think so. Mobile is a new world. But its not free. If you want mobile responses, (and, believe me, you want mobile respones) you need to field mobile surveys.