Pinnion is super-focused on two things: Making the authoring experience easier and faster, and making surveys look great, on any device. But there is even more to making your surveys successful – being completed – than just great looking surveys completed efficiently. How you present your survey makes a big difference as well. So we [...]
The trend is undeniable. Overall web access is moving mobile. More and more people, particularly young people, are using their phones as their only access to the web and email. Which means if you’re sending them surveys, they’re seeing them on their phone. Whether or not your survey are designed for phones, that’s where they’re [...]
That’s the question of the day. I’ll make the case that respondents do respond differently to a mobile survey. And that’s a good thing. For MR companies. For their clients. And even for the respondents themselves. And what if the point is not to flatten out those differences so all of our MR methodologies are [...]
