I know that you may have already stopped reading. Customer satisfactio…yawn. I am with you. Here are a few quick suggestions for making a great customer satisfaction survey that people will actually complete:
When I go somewhere I don’t want to bother taking a survey afterwards that is no benefit to me and infinite benefit to you. Now if you attach an incentive I will start by considering the incentive. The incentive is directly proportionate to how much you value my response. I’m sorry but I won’t do a survey for you if you give me a $0.25 credit that I can accumulate over the next year and then painfully redeem for a stuffed animal. If my response is worth so little then you’re wasting your time and mine.