How do your surveys look on non-PC devices? You might want to check that.
New research out today from the UK indicates that, of users who have access to PCs, tablets and Smartphones, more and more of their web and email usage is moving toward mobile devices. Money quote: “In fact, when consumers own and use both (smartphones and PCs) , Internet usage on smartphones outweighs PC usage completely.”
If you’re still sending surveys designed for desktop PCs, your potential respondents are seeing them on their smartphones and tablets. Their experience isn’t pretty — and its expensive for you: The panel you paid for isn’t delivering results.