Market Research has had an interesting evolution over the last half century. No one thought phone interviews could possibly replace sitting down at home with a respondent and doing in person interviews. The web was viewed with suspicion for years. And even as mobile starts to come on strong, there are still skeptics about various methods [...]
Last week was a big one for Pinnion and our users, too, because we let loose with a major release of our survey and trivia game software. If you already have a Pinnion account, hopefully you’ve logged in recently and seen the changes. If you’re just checking us out, go ahead and get started with a [...]
The amazing thing about working for an internet startup is that you can’t predict exactly how and when people are going to find out about your product. We knew Pinnion would be used by people around the world and that it would be a useful tool for educators, but the ways in which international users [...]
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