Entries by Darin Ault

Mobile Advertising and Big Opportunities

Mobile is booming. I was on a webinar a couple weeks ago with eMarketer and learned a lot about just how big it is. Over half of our digital media time spent is on our phones, totaling 2 hours and 51 minutes or 23% of total media time spread across all forms of media. This is a […]

Customer Satisfaction Surveys

I know that you may have already stopped reading. Customer satisfactio…yawn. I am with you. Here are a few quick suggestions for making a great customer satisfaction survey that people will actually complete:  Tell them why you want their feedback. What specifically will their response impact? Tell me the real reason and I may reward your honesty with my […]